| What Is SEO? |
SEO is the process of increasing the amount of visitors to a web site by ranking high in the search results of a search engine. The higher a web site ranks in the results of a search, the greater the chance that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.
Your success in search engine ranking depends on two main factors:
1. On-page optimisation
2. Off-page optimisation
On-page optimisation is where you take each element of the pages of your web site and align them in a way that is likely to give you the most rankings for each search term you are going after. The focus is on how easy the pages of the site is for the search engines to read (the layout of the page), the actual content of the page and how that content is presented from a search engine perspective. Once the search engines have processed your site, each page is given a 'ranking score' for every potential keyword it could be relevant for, that compares it to every other page on the internet that is also relevant for those keywords. The most relevant page for each keyword is given the highest 'on-page' rank.
Although there are a large number of on-page factors, there are really three crucial ones:
1. The Title Tag
2. The Heading Tag
3. The Content
The title tag is the title of the page. It also shows up as the heading when your pages are listed on the search engines.
The Heading Tags are HTML mark ups you should use to let the search engines know what the headings are. The search engines do use the words in the headings to determine what this page is relevant for.
Finally there is of course the actual body text of the page. You want to make sure that the page is built around one or two key ideas focused on a particular keyword or very small keyword set. By utilising this approach, your page becomes focused and more relevant for the keywords you are targeting.
Off-page optimisation deals with how well your site as whole is ranked for a particular keyword relative to every other page on the web. Your goal is to have the search engines see that your pages are the most important pages for the keywords you target.
Our philosophy is to take your site and optimise all the elements by focusing in on the 20% of ranking factors that has the biggest influence in the rankings. By doing this, we are able to achieve quick rankings for our clients that are there to stay for the long term.
In a nutshell, we get you to the top of the search engines, and keep you there in the lowest cost, most effective and efficient way so that you can profit from all of the keywords in your niche which bring you in clients.
From only $500 + GST
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